If you think too
much, walk. If you
can't think, walk.
If you think poorly,
walk some more.
the art of walking
Arche founder, 1968
Arche is a brand for feminine fashion. Distinctive fashion, its own, sensitive to current climate. Fashion defined by and for a relaxed, modern state of mind and well-being. Fashion expressed by products with clever shapes, styles and colors.
Arche established a relationship of comfort and natural well-being with its customers in a world of fashion and beauty. A commonly shared natural, relaxed and confident vision of beauty.
For three decades, Arche has developed a personality characterized by bringing together opposites and not erasing differences. Harmonious expression of femininity, artistic sensitivity, serenity and universality.
The Arche customer refuses over the top glamour and provocative sexy looks for everyday wear. Nostalgic for days gone by when things were simpler, easier, she escapes to a wonderful dream. She is characterized by a certain form of anti-consumerism. A woman with a Bohemian spirit, young in mind and body.
Arche has maintained a certain "Zen” culture, following the will of its founder. It has an influence on all of Arche’s actions: Search for well-being, good, beautiful. Priority to the mind, to senses. Selectivity. Serenity.
Feminine footwear, for sports and city. Soft leathers and nubuck, neutral tones or trendy colors. Comfortable Lactae Hevea, latex or natural rubber soles, contemporary design (simplicity combined with technology). Classic, simple lines that refuse extravagance.